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IAM1602 – Strategy Adviser Empowers SMBs to Drive Growth

Why it was selected: We often will forget that buyers are the reason why we do things we do and how we can make an impact. It is important to remember that when we are working on our products and service. In Michael's podcast, we talk a lot about this and the framework that he uses for that especially in the B2B space to strategize for SMBs to grow.
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